About Me

I have generated content in the automotive space full time for over 13 years. I have been fortunate enough to experience some of the most amazing machinery on wheels, and to hone my writing while following my passion - and get paid for it! 

However, in the haste to chase keywords and trends, I am losing touch with the freedom that playing with the language offers me. Everything that you see here is written out of joy, or despair, or love – but not analytics. This is my effort to fight SEO. I know I’m not going to win that battle, but one fights some battles anyway, because it is right; not because you might win.